Global Automatic Content Recognition Market: Overview
An identification technology used to identify and verify media content elements played on a media device or present in a media file is known as automatic content recognition (ACR). This technology is widely used in smartphones, tablets, and smart TVs in order to recognize what content is being watched. It is an implementation and identification technology referring to the ability of a client application to recognize content within its proximity such as digital image and audio. On the basis of sampling, a portion of the audio or video is processed and compared with the source in order to recognize its unique characteristics such as audio or video fingerprints or watermarks. Automatic content recognition further delivers fully synchronized and complementary content associated with the film, viewed a program, or advertisement.
Global Automatic Content Recognition Market: Growth Factors
Due to rising integration of automatic content recognition technology in smart TVs and smartphones, the demand for automatic content recognition solutions has grown globally. Additionally, growing deployment of ACR by the media companies for the applications such as audience measurement and broadcast monitoring is anticipated to foster the global automatic content recognition market growth.
Global Automatic Content Recognition Market: Segmentation
The global automatic content recognition market is classified based on applications as automotive, consumer electronics, avionics, e-commerce, defense & public safety, media & entertainment, healthcare, education, IT & telecommunication, and others. On the basis of services, the global market is categorized as managed services, value-added services, and professional services. Based on technology the global market is fragmented as speech recognition, digital audio, video & image watermarking, acoustic & digital video fingerprinting, and optical character recognition. Furthermore, based on solution, the global automatic content recognition market is divided as content aggregation, processing, filtering, and enhancement, media synchronization, voice & speech recognition, security & copyright management, audience measurement, data management & metadata, audio, video, and image recognition, broadcast & media monitoring, encoding & transcoding solution, and real-time content analytics.
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Global Automatic Content Recognition Market: Regional Analysis
Asia-Pacific is projected to witness growth in the near future owing to increasing integration of the ACR in the media and entertainment industries. This region is expected to attribute the higher growth in the next few years due to technological advancement. However, economically developing countries such as Australia, India, China, and Japan are adopting technology-enabled smart devices, which is anticipated to foster the global market. North America contributed for the largest market owing to expanding media & entertainment industry in the region.
Global Automatic Content Recognition Market: Competitive Players
Prominent players in the global automatic content recognition market are Voice interaction SA, Arcsoft, Inc., Vobile, Inc., Mufin GmbH, VoiceBase, Inc., Digimarc Corporation, iPharro Media GmbH, and Beat grid Media BV, ACRCloud, Enswers, Inc., Audible Magic Corporation, and Shazam Entertainment Ltd. Other players are DataScouting, Viscovery Pte Ltd., Google, Inc., Civolution, Microsoft Corporation, Gracenote, Inc., Nuance communications and Clarifai, Inc.
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